中国旅游业及英国客源市场的开拓

On Tapping the UK Tourist Source Market by China’s Tourism Industry

通过对中国旅游业目前存在的问题的剖析 ,论证了中国旅游业开拓海外客源市场的必要性和迫切性 ;并提出以欧洲客源市场为主要目标、以英国客源市场为突破口的旅游业发展战略的可行性和必要性 ,同时分析了进入英国客源市场的困难所在 。

Trough an analysis on the present position of China’s tourism industry, especially the existing problems in the industry, the article explored the necessity and urgency of exploring the overseas tourist source market. It raised the tourism development strategy of targeting the European market, with the UK tourist source market as the bridgehead. The feasibility and necessity for China’s tourism industry to tap the UK tourist source market were then discussed and the difficulty in entering this market analyzed. At last it put forward the strategic measures for China’s tourism industry to tap the UK tourist source market.