摘要
黑色旅游是是近年来国内外,特别是欧美地区旅游学界新兴的热点研究领域,也是一个颇具争议的领域。本文探讨了开发黑色旅游的可行性及营销策略。
Dark tourism is a hot research field at home and abroad in recent years especially in the area of Europe and America, and also a controversial area. This paper discusses the feasibility and the marketing strategy development of dark tourism.
出处
《价值工程》
2014年第7期178-179,共2页
Value Engineering
关键词
黑色旅游
营销路径
开发策略
dark tourism
marketing path
developmet strategy
