二十一世纪的企业家和企业营销观念

Enterprisers and Marketing Sense of Enterprises in 21st Century

在企业的经营活动中 ,企业家的作用和营销观念的价值越来越引起了经营者的重视。在营销管理中 ,营销观念对企业经营管理活动具有普遍和深远的指导意义 ,它对创建战略型企业具有非常重要的作用。我们的企业应当树立什么样的营销观念 ,应当培养什么样的企业家 。

In the course of an enterprises management, the role that the enterpriser plays and the value of marketing sense attract more and more attention from the manager. In the management of marketing, the marketing sense has a universal and instructional effect on the management of the enterprise. It plays a very important role in setting up a strategic enterprise. What we are to discuss here is what marketing sense our enterprises should have and what kind of enterprisers we should foster.