摘要
文章利用定性与定量相结合的方法，给出了目标市场营销决策系统的设计思想和决策过程。并利用数据挖掘工具，发现隐藏在庞杂信息源中的知识和规律，为目标市场的分析与选择提供有价值的参考信息。在此基础上，建立了自顶向下与自底向上相结合的目标市场营销决策系统。
This paper discusses the guideline and decision procedure of objective marketing decision system using qualitative and quantitative methods. The knowledge and rule discovered by data mining tools are useful information for the analysis and selection of Objective market. Based on these,the objective marketing decision system is designed to aid the procedure of segmentation and objective market selection.
出处
《计算机工程与应用》
CSCD
北大核心
2001年第4期16-17,20,共3页
Computer Engineering and Applications
基金
863高技术CIMS主题资助项目!(863-511-944-017)
