新生代农民工的消费行为与身份认同

The Consumption Behavior and Personal Identity of the New Generation of Migrant Workers

随着社会的发展和变迁,新生代农民工已成为农民工群体的重要组成部分。而在这个"我买故我在"的消费时代,消费是实现身份认同的重要方式。作为生产者和消费者的新生代农民工则通过炫耀示差、模仿示同和素质内化等消费行为建构自己的身份认同。

As the fast developing society, new generation of migrant workers have become the main body of the migrant worker group. In this“I shop therefore I am” consumption society, consumption is an important way to achieve a sense of identity. As the producers and consumers, the new generations of migrant workers construct their personal identity by showing off difference, imitating and quality-internalized of consumption behavior.