政党形象建设及其影响力

Party Image Building and the Influence

政党形象一般指人们对它的看法或印象。政党形象建设对一个政党来说具有三个方面的价值,一是促进政党认同,二是促进政党政治整合,三是促进政治忠诚。加强中共政党形象建设有助于促进党员的政治忠诚,提升内部凝聚力;增进民众对党的信任度,巩固和保持长期执政地位,以及提升国际交往能力。因此,要以党内民主提高党在其成员中的形象;以实践群众路线提高其在人民群众中的形象,以及发挥政党领袖的招牌作用,提升中共的国际形象。

Generally speaking, Party image means that people＇s idea or impression to a party. To a party, Party image building will be important in three aspects. The first one is improving party identification. The second one is improving party＇s political integrating. And the third one is improving political loyalty. Improving the image building of the Communist Party of China will do good to promoting the members＇ political loyalty to enhance inner cohesion, and strengthening the public trust in the Party to consolidate and maintain the long-term ruling position and promoting international communication ability. As a result, it is necessary to improve the image of the Communist Party of China in the member through inner-party democracy, improve her image in people＇ mind by putting qunticipation into practice, and improve her international image by using Party leader＇s postcard effect.