国内外公共广播经典案例研究——对成都公共广播网发展的借鉴意义

Research on the Classic Cases of Public Broadcasting at Home and Abroad——Referential Significance to the Development of the Public Broadcasting Network in Chengdu

麦彻斯尼将公共服务广电定义为"为全国的民众提供教育、娱乐和公共事务等全方位的广播服务机构,其性质为非营利、非商业性,其节目直接与公共需求相关而不是收播率。"作为成都地区较早成立的公共广播网,在成都传媒体系中占有重要位置。成都公共广播网采取何种发展模式,特别是在社会情境发生重大转变以及新媒体技术日益千里的新环境之下,成都公共广播网又将朝向何方迈进对整个成都社会发展而言意义重大。为此,选取国内外两个具有代表性的公共电台媒体——英国公共广播和香港公共广播电台,分析它们在新环境下的变化,结合它们的有益经验和成都的具体实际,提出成都公共广播网的相应变革和措施。

MaiChesnee defined the public service radio and television as “It is the broadcasting service institutions which provide a full range of educational, entertainment and public affairs for the people of the country. Its nature is non-profit and non-commercial .Its programs are directly related to public demand rather than the ratings. Established earlier in Chengdu, the public broadcasting network occupied an important position in the media system. It is important for the public broadcasting network to choose the development mode in the future, especially in the context that the social situations shift, and new media technologies develop in high speed. This article selects two representative public radio media-the British public broadcasting and public radio stations in Hong Kong, and analyzes the changes of them in the new environment by combining the useful experience and the specific reality of Chengdu and proposes some appropriate measures.