高校网络舆论的主要特征和有效引导

Main Characteristics and Effective Leading of University Public Opinion on the Internet

准确把握高校网络舆论的主要特征并做好积极有效的引导,是切实做好高校舆情工作的根本要求,是有效开展思想政治教育的重要任务,更是加强高校网络文化建设的重要内容。鉴于高校网络舆论具有互动引导性、前沿包容性、易感可塑性、快速广覆性、载体多样性等主要特征,有效引导高校网络舆论需坚持思想主导、及时有效、前瞻预判、协同聚合等原则,还要从内容、阵地、渠道、队伍和联动等方面入手,采取一系列的有效措施,充分把握高校舆论的主导权、话语权,增强吸引力和感染力。

To handle main characteristics and make effective leading of university public opinion on the internet precisely are the basic requirements of successfully dealing with university public sentiment , important tasks of effectively develop ideological education, and vital contents of enhancing construction of university internet culture. In view of main characteristics of university public opinion on Internet, such as interactive leading, front edge containing, sensible plasticity, swift and extensive covering, and diversified medium, thus to effectively lead university public opinion on the internet requires to insist on principles of thinking as dominance, and efficiency, foresight, and prognosis and cooperative collection. Apart form that, the content, platform, channel, staff, and cooperative actions should also be considered and a series of efficient measures should be taken to control the dominant discourse of university public opinion on the internet, and to improve attraction and sense of echo.