重塑购物中心:K11购物艺术馆实验 詹姆斯·M·布拉德伯恩对话郑志刚

REINVENTING THE SHOPPING MALL:THE K11 EXPERIMENT A conversation between James M.Bradburne and Adrian Cheung

过去二十年中，詹姆斯·M·布拉德伯恩一直在不同文化机构担任掌舵人——从阿姆斯特丹的互动科技中心到欧洲第一座无线艺术馆的法兰克福应用艺术馆。目前，布拉德伯恩执掌的佛罗伦萨的斯特罗齐宫俨然是城中文化创新和互动的实验场，每一项展览都从零重塑着艺术馆。而在“创新”的层面上，或许这些机构与K11这样的艺术主题购物中心能够找到相似之处。为寻找其中的共性，詹姆斯与K11购物艺术馆的创始人，哈佛毕业的34岁香港企业家郑志刚展开了以下对话。

Over the past 20 years,James M.Bradburne has sat at the helm of various cultural institutions.From the interactive science center newMetropolis in Amsterdam to Europe’s first wireless museum Museum for Applied Art in Frankfurt,each has been unique in its own right.Currently,he directs the Palazzo Strozzi,Florence’s laboratory for cultural innovation.In terms of innovation,perhaps,these institutions find something of a parallel here in China,in the chain of art-themed shopping malls known as Kll.LEAP arranged for Bradburne to meet with hll’s founder,the 34-yearold Harvard-educated Hong Hong-based entrepreneur Adrian Cheung.