市场化中的远程教育模式分析

Models of Marketized Distance Education: An Investigation of Listed Educational Companies

本研究基于新东方、正保远程等8家教育上市公司的调查,对市场化中的远程教育模式进行了分析。本研究认为教育上市公司的远程教育模式可以分为远程教育服务的零售商模式、远程教育服务的供应商模式和混合模式,并对各种模式的特点进行了分析。最后,本文提出了市场化中远程教育模式存在的三个问题,并对此进行了思考。

This article reports on an investigation of eight listed educational companies such as New Oriental and China Distance Education Holdings Ltd. with the aim of identifying and analyzing their marketized models of distance education provision. Informed by the findings, the distance education models of these companies are classified into distance education service retailer model, distance education service supplier model and mixed model, the characteristics of which are further examined. Problems arising from the marketization of distance education are also discussed.