民族文化传承与发展的大众传媒渠道——以广西“刘三姐”文化为例

On Mass Media Channels for Inheritance and Development of Ethnic Culture ——A Case Study of Third Sister Liu Culture

在经济全球化背景下,民族文化更需要寻求多元的传播渠道。"刘三姐"文化的大众传播渠道肯定了大众传媒对民族文化遗产传承与保护所发挥的积极作用,为探寻更多民族文化传承与发展提供有效途径。

Under the background of economic globalization, ethnic culture calls for multiple communication channels all the more. Mass media channels for Third Sister Liu culture affirms the positive role of mass media in inheritance and preservation of ethnic culture, providing effective approaches for inheritance and preservation of ethnic culture.