奥运会视觉形象系统的符号学审视

Symbolic Survey to the Design of Visual Image System of the Olympic Games

运用文献资料、逻辑分析等研究方法,将奥运会的视觉形象作为研究对象,从符号学的视角来分析奥运会视觉形象的内涵和指示意义,探讨奥运会举办国的民族文化在奥运会视觉形象中的表现及与设计的关系;运用符号学理论加创新是我国大型运动会视觉形象设计与国际接轨的最好途径;总结奥运会视觉形象的发展规律并分析未来的发展趋势,以期丰富奥运会视觉形象系统的理论研究,从而开拓奥运会视觉形象研究的新领域。

As the research subjects of the visual image system of Olympic Games, this paper using the methods of documentary and logic analysis to explain the value and signified meanings of the visual image system of Olympic Games by semiotics and further research every national culture＇ s expression and relationship with design ; the theory of semiotics together with creation must be the best way for us to get into the international circle; This paper summarized the development of regular pattern and explored the trend of design and enrich the theory of visual image system of the Olympic games, thus opening up the visual image of the Olympic games will be study of a new field.