摘要
对社会进步而言,《文汇报》等主流大报有导向、规范和动力三大功能,大报也是创造力、创新力及提拉的策源地。重视、做好报章细节,用内涵、品质抓住"读者"是《文汇报》的现实需求。《文汇报》属成熟度、信誉度高的媒介,保证《文汇报》文化质量乃读者的期许,办读者满意的《文汇报》是报社大事和文化发展的实务。《文汇报》常有瑕疵有违文化传播的初衷,将拉低其传播力;《文汇报》员工应清醒并永续地致力于保证本报的文化品质。
For the progress of society, ＂Wen Wei Po＂ and other mainstream newspapers have the functions of guide, regulation and dynamism, which are the source of creativity, innovation and pulling force. Attention to details and content and quality to attract the ＂readers＂ is the realistic demands of ＂Wen Wei Po＂. ＂Wen Wei Po＂ is a mature media of high degree of credibility which can always fulfill readers~ expectations. So to satisfy the readers is a practice of the newspaper＇s affairs and cultural development. The flaws of ＂Wen Wei Po＂ go against the initial intention of culture communication and will weaken the transmission force; ＂Wen Wei Po＂ employees should be ＇clear and sustainably work to ensure the cultural quality.
出处
《职大学报》
2014年第1期47-53,37,共8页
Journal of the Staff and Worker’s University
关键词
《文汇报》
细节
文化品质
文化大发展
＂Wen Wei Po＂
details
cultural quality
cultural development
