来华外国旅游者推拉驱力的相关性研究

AN ANALYSIS OF PUSH AND PULL RELATIONSHIPS IN THE FOREIGN TOURISTS TO CHINA

本文在对国内外旅游流流动机理文献进行梳理的基础上,运用结构方程模型等方法,对影响外国旅游者来华推拉驱力的相关性进行实证研究。研究发现:①影响来华外国旅游者的推力和拉力维度的因子为"健康社交"、"求知求异"和"设施环境"、"核心吸引"。②借助结构方程模型,发现提出的6个假设基本正确。其中,推力的"健康社交"和拉力的"设施环境"、推力的"求知求异"和拉力的"核心吸引"之间为中度相关关系。③性别、年龄、受教育程度、年收入和国别等不同属性直接影响着推力与拉力之间的关系。

Tourist flow is the premise of tourism industry and also is one of the core issues of tourism re- search. At present, the research of tourist flow is focused on spatial and temporal characteristics, diffusion of tourist flow inbound, while the tourist flow driving force is weak. Tourist flow as a social phenomenon of mass population movements, its driving forces are complex and multifaceted. The reason of tourism flow is one of the important and difficult content of tourism geography; it deals with geography, psychology, eco- nomics and sociology multidisciplinary field. The research of tourism flow driving force can analysis the needs and conditions of tourists, provide the correct and effective marketing protection for tourism destina- tion managers. After sorting out the domestic and international tourism literature, taking the foreign tourists to China as the research object, the author made an assumption： the push and the pull drive are not indepen- dent of each other. In response to this hypothesis, this paper applies structural equation model（SEM）, categor- ical principal components analysis （CATPCA） and Pearson correlation analysis to study the correlation of the push and pull drives. The author proposed the psychological stratification plane＇s push force and the pull force existence incident cross-correlation＇s supposition for the first time in domestic, and obtained two kind of sensation pull forces to be possible to enhance two kind of motive push forces. At the same time, the vari- ance analysis measures were used to measure the dimensions of the push and pull factors. Not only the study results had broaden and deepen the study of tourism flow force mechanism system in theory, but also been helpful for the destination managers with specific recommendations.