社会化媒体在图书馆阅读推广中的应用现状及策略研究

On the Status and Strategy of the Application of Social Media in Reading Promotion in Libraries

论文对社会化媒体在图书馆阅读推广中的应用现状进行了调查分析,从不同类型的社会化媒体在图书馆阅读推广中的应用和社会化媒体在不同图书馆的阅读推广中的应用两个角度对调查结果进行统计分析。论文针对应用现状提出了不同类型及不同条件的图书馆在阅读推广中利用社会化媒体的策略。

This paper investigates and analyzes the status of the application of social media in reading promotion in libraries. The authors make a statistical analysis of the survey results from two angles which are the application of different social media in reading promotion in libraries and the application of social media in reading pomotion of different libraries. This paper puts forward the strategy for social media application of reading promotion in different kinds and different conditions of libraries according to the investigation.