摘要
国家形象的塑造离不开新闻传播,传媒的及时性、公开性、普遍性和易得性使它成为国家形象实时的塑造者。央视英语新闻频道是我国对外传播的国家级媒体代表。本论文基于对《中国24小时》一周节目的统计研究,认为只有提高新闻报道的专业水准,才能吸引外国观众收看,从而提升中国媒体的形象,建构中国的国家形象,并在此基础上赢得国际社会的信任。获得更多的表达空间和话语权。
News reporting plays an important role in the process of national image building due to its timeliness, openness, universality and accessibility. CCTV NEWS is one of the national media engaged in external reporting. This study analyzes the contents of its flagship news program-China 24 within one week. It argues that the external reporting cannot attract foreign audiences unless it is crafted with professional standards. The external reporting can help improve the image of Chinese media, and further construct the national image of China on the world arena, thus winningcredibility and more opportunities of self-presentation in the international community.
出处
《国际新闻界》
CSSCI
北大核心
2013年第11期117-129,共13页
Chinese Journal of Journalism & Communication
