基于互联网“关联”属性的网络文化建设路径探析

On the Construction Way of Network Culture Based on the Relevant Attributes of the Internet

依托于互联网而构建起来的网络文化不可避免要受到互联网诸多属性的影响,因此网络文化建设的问题自然也应以此为切入点。本文认为,互联网主要具有与技术相连、与资本联姻、与现实交错三大"关联"属性,这决定了网络文化建设的三条可行性路径:重视网络文化自身的"内力"作用、加强网络文化产品管理、提升网民的媒介素养。

Since it has been built up based on the Internet, network culture is inevitably influenced by many attributes of the Internet. So this can be a cut-in point of the network culture construction. This paper argues that the Internet has three main ＂relevant＂ attributes, namely connection with technology, alliance with capital andinterlacement with reality, which determine the feasible way of network culture construction： emphasizing on the ＂internal＂ effect of Internet culture, strengthening the management of network cultural products and promoting the media literacy of netizens.