公众生态旅游认证认知初探——基于对北京市民随机访问调查结果的分析

Study on the recognition of ecotourism accreditation system——A case study of Beijing residents

生态旅游认证体系是衡量与规范生态旅游企业的科学标准与方法。国内生态旅游认证发展时间较短,为了解国内生态旅游认证的认知程度,文章对北京市市民进行了随机调查访问并对其结果进行统计分析。调查结果显示,约1/3的受访者听说过生态旅游认证,但并不了解其具体内容;超过80%的受访者认同国内应该建立统一规范的生态旅游认证标准。此外,根据调查结果还对生态旅游认证体系在国内的推广提出一些意见和建议。

Ecotourism Accreditation System provides a serial of operational and scientific standards to judge an enterprise＇s reputation and performance in terms of environment pro- tection and sustainability. But it＇s not long enough time to build an efficient and reasonable accreditation system since the system was introduced in China. After random searching to Beijing residents and analyzing the result, it turns out that over 1/3 respondents have heard of ecotourism accreditation and over 80 % respondents are agree with establishing the norma- tive accreditation system. Besides, the author also brings forward suggestions of establishing and extending the ecotourism accreditation in China.