品牌之源起、定义与内涵

The Origin,Definitions and Connotations of Brand

针对当前中国企业品牌建设实践的需要,本文对品牌的源起、定义进行了梳理,在此基础上提出了品牌这一概念所包含的六大内涵,以期为企业品牌建设予以参考借鉴。

In connection with the current need of Chinese enterprises’ Brand building practice ,this paper sums up the origin and the definitions of Brand ,based on w hich it proposes the six connotations contained in the concept of Brand ,hoping that it will provide reference for the enterprises ’ Brand build-ing practice .