基于网络团购的产品定价研究

The Pricing Research about Group-buy on the Internet

随着信息和网络技术在全球的高速发展,网络已经深入到社会的各个领域。网络团购是当前零售领域出现的一种新的消费形式,团购呈现风声水起、爆炸性增长趋势。详细阐述了团购兴起的原因及其运作模式,提出了针对团购的采购量和价格的产品定价模型,为团购网络企业提供一定的理论指导。

With the rapid development of modern information and network technology in the world, network has affected every area of society. Group - buy on the internet is the emergence of a new form of consumption retail field, which shows a trend of growing very fast. The article expounds on the cause of the growth about group - buy and the operation mode of the group - buy, puts forward a pricing model for the purchase quantity and price, provides certain theoretical guidance for the group - buy enterprises.