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退休女性消费者购买决策风格的实证研究

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摘要 从自我概念理论视角出发,研究退休女性消费者决策风格的差异性,以及决策风格对于服饰购买意愿的影响,发现不同自我概念下的消费者呈现不同的决策风格,不同决策风格的消费者对于服饰购买的意愿不同,而渴望群体的价值表达性影响对于决策风格和购买意愿之间的关系具有正向调解作用。
作者 李杨 金晓彤
机构地区 吉林大学商学院
出处 《社会科学战线》 CSSCI 北大核心 2014年第3期261-263,共3页 Social Science Front
基金 国家社会科学基金重点项目(12AZD021) 教育部哲学社会科学研究重大课题攻关项目(12JZD028) 教育部人文社会科学重点研究基地重大项目(13JJD790011)
关键词 自我概念 参照群体 服饰购买意愿 退休女性消费者
分类号 F713.55 [经济管理—市场营销]
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参考文献14

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二级参考文献9

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