摘要
On January 1, 2014, New York's Times Square welcomed Peak, the first Chinese sportswear brand to establish its presence. In line with its vision of creating an international brand, Peak unveiled its new advertisement featuring Tony Parker and Shane Battier dressed in traditional Chinese clothing sending their New Year's greetings. The advertisement will greet the thousands of New Yorkers and tourists from around the world who pass through Times Square until the Chinese Lunar New Year on January 31,2014.