国际商务交际中的文化障碍探析

Analysis on Causes of Culture Barrier in International Business Communications

跨文化交际障碍是外语学习和跨国商务活动必须逾越的难点之一。随着经济全球化的迅猛发展,不同的经营管理方式、商务惯例、商业规则、经营哲学、文化理念在国际商务活动中的冲突日益明显。论述了商务交际者必须首先突破民族优越感的局限,熟谙跨文化交际中的各种变量因素,才能在竞争日益激烈的全球大商务背景下避免文化障碍而获得成功。

Culture barriers in communication is one of the difficulties for learning foreign language and international business events. With the rapid development of economical globalization,various conflicts among management methods,business practices,business rules,business philosophies,culture ideology,are rising day by day. Business people must transcend the concept of ethnocentrism,and be acquainted with all kinds of variables in different culture communications so that success can be obtained in the background of increasingly competitive global business.