旅游企业的校园微博营销

The Study on Tourism Enterprise Microblogging Marketing Among College Students

微博作为新兴的网络媒体以其特有的自媒性、广泛性、及时性等特点在大学生中得到广泛的应用。分析了旅游企业介入微博营销打开校园市场的必要性,并根据旅游产品的特质和学生群体消费者的个性特点提出合理化的微博营销策略方案,同时提出微博营销的局限性。

As an emerging network media, the microblog has been widely used among college stuclents wlm its u- nique characteristics such as self-media, widespread, timeliness and so on. This paper analyzes the necessity of tourism enterprise to make use of microblogging marketing on campus market, and then puts forward reasonable mi- croblogging marketing strategies in accordance with the characteristics of tourism products and student consumers groups. It also points out the limitations of microblogging marketing.