防控与传播:网络环境下的图书馆舆情危机研究

Prevention, Control and Communication: Research on the Public Sentiment Crisis of Libraries under the Network Environment

图书馆在充分利用网络环境带来的发展契机的同时,需要面对不同于传统危机的新危机——舆情危机。图书馆舆情危机具有突发性、危害性、紧迫性、煽动性、不确定性及建设性等特征,并能够通过传统媒体、新闻网站、社交论坛、微博、博客、即时通讯等方式快速传播。我国图书馆应逐步建立和完善自身舆情危机的预警机制和应对策略,改进不足,以利用网络环境加快推进图书馆的现代化转型。

While libraries are taking full advantages of development opportunities brought by the network environment, they need to face the new crisis the public sentiment crisis. The public sentiment crisis of libraries have characteristics including sudden, harmfulness, urgency, incendiarism, uncertainty, constructiveness, and could be spread quickly by the traditional media, news websites, the social BBS, micro-blogs, blogs, the instant messaging, and so on. Chinese libraries should build and perfect their early warning mechanism and coping strategies gradually, improve the deficiency, in order to speed up to promote the modernization transformation of libraries.