贺岁电影的植入广告谁来监管?

New Year Movies placement who will monitor?

贺岁电影争夺战此起彼伏，植入式广告作为一种新兴广告形式，理应通过完善立法、合理调控、严格执法以及多方监管等措施来加以整治和规范。

Lunar New Year movie battle after another,product placement as a new form of advertising,regulation and norms ought to be through the improvement of legislation,reasonable regulation,strict law enforcement and supervision of multi-party and other measures.