浅谈集团企业财务战略及财务管理

Introduction to group enterprise financial strategy and financial management

财务战略。是指为谋求企业资金均衡有效的流动和实现企业整体战略，为增强企业财务竞争优势，在分析企业内外环境因素对资金流动影响的基础上，对企业资金流动进行全局性、长期性与创造性的谋划，并确保其执行的过程。财务管理则是在一定的整体目标下，关于资产的购置，资本的融通和经营中现金流量，以及利润分配的管理。财务战略主要是考虑财务领域全局的，长期的发展方向问题，而财务管理则是为企业财务战略提供资金支持，是为提高经营活动的价值而进行的管理。财务管理对于企业的长期生存和健康发展具有重要意义。

Financial stratety ,it is to point to an object to the flow of money equally effctive and implement enterprise overall stratety, to enhance the enterpdse＇s financial competitive advantage, based on the analysis of enterprise internal and external environmental factors impact on the cash flow, on the basis of cash flow of the enterprise carries on the overall situation and long-term and creative planning, and to ensure that the process of its execution. Financial management is in its overall goal, about the assets purchased, capital financing and management, cash flow and profit distribution management, Global financial stratety is maianly considering the financial field, the development direction of long-term problems, enterprise financial strategy and financial management is to provide financial support, is to improve the value of the business management. For the long-term survival and healthy development of the enterprise financial management is of great significance.