摘要
针对移动应用广告投放技术,着重研究基于内容定向和位置信息的移动应用广告平台,由此构建高效精准的移动应用平台广告投放系统。
Focusing on advertising technology for mobile applications,this paper studies advertising technology of mobile application platform based on the content orientation and location information,thereby build accurate and efficient mobile application platform advertising system.
出处
《电子技术应用》
北大核心
2014年第3期137-139,共3页
Application of Electronic Technique
关键词
移动应用
广告投放
基于位置
移动社交
mobile application
mobile advertising
location-based
mobile social
