摘要
广告媒体是一个多元结构 ,主要包括报刊广告、电视广告、杂志广告、广播广告等。本文主要通过分析报刊广告、电视广告、杂志广告三大视觉为主的广告媒体各自不同的特征 ,归纳了各种不同广告媒体在进行视觉创意时的一些规律和原则 ,同时阐述了各种不同企业 。
Advertisement media are a multistucture, including news ads, TV ads, journal ads, broadcast ads. This paper induces the rules and principles in visual creation of various advertisement media by analising the characteristics of visual advertisement media: the news ads, TV ads, journal ads. And the auther also intruduces how to choose the most suitable advertisement medium, and how to perform the visual creation of different enterprises and diffrent products.
出处
《江苏理工大学学报（社会科学版）》
2000年第4期116-119,共4页
Journal of Jiangsu University of Science and Technology(Social Sciences)
