航空客运收益管理的结构模型

A Structure Model for the Airline Passenger Revenue Management

本文分析了收益管理决策目标的组成要素以及内外主要因素;讨论了容量、价格和销售数量三个决策变量与市场需求要素之间的关系;具体地提出了达到收益管理目标可以采用的两条降低成本的途径和五种提高收入的基本方式;从系统的角度提出了集成性收益管理决策的结构模型。

Through the decomposition of revenue management decision object, compositive element and the major inside and outside factors of revenue management decision object are analyzed. The essential relation between the three decision variables (capacity, price and sold inventory) and passenger demand factor is discussed. The basic approaches of decreasing cost and increasing revenue to implement revenue management object are presented. A structure model for integrated revenue management is presented.