摘要
首先构建了一套评价营销决策综合效果的指标体系 ,然后运用数据包络分析( DEA)方法对之进行了有效性评价。最后 ,以新兴公司为依托进行了实证研究 ,具有一定的实际意义。
Firstly, the paper constructs a set of index system in evaluating the marketing decision making comprehensive effect. Then, applying date envelopment analysis (DEA) method, the paper conducts evaluation in its efficiency. Lastly, combining with Xinxing Corporation, the paper continues with the demonstration analysis. In a sense, it has practical significance.
出处
《系统工程理论方法应用》
2000年第4期335-339,共5页
Systems Engineering Theory·Methodology·Applications
