论跨文化交际中的文化身份认同

The Study of Cultural Identity in Intercultural Communication

在跨文化交际过程中,交际主体如何选择自身的文化身份会对跨文化交际的有效性产生重要的影响。跨文化交际的顺利进行并不要求交际一方完全放弃自己原有的文化身份以迁就另一方,而是要在确立本民族文化地位和特征的前提下,通过交际手段建立一种新的文化身份。

Under the context of intercultural communication, how to choose own cultural identity is an important issue which is relat- ed to communicative effect. Ii is necessary that communicator should insist on the subjectivity of our national culture in the course of intercultural communication. And success of intercultural communication depends on whether a new cultural identity can be established by means of communication.