垂直型电子商务发展路径研究

The Path Selection of Development for Vertical E-Commerce

垂直型电子商务的发展目前到了一个瓶颈阶段,很多网站面临巨大的竞争压力,有些垂直型电子商务企业甚至面临倒闭的风险.本文根据电子商务市场发展的规律,分析垂直型电子商务的困境产生的原因,以及垂直型电子商务所具备的优势,提出垂直型电子商务发展的几点路径选择.

The development of Vertical e-commerce is currently experiencing a stage of bottleneck, and many companies are turning to platform-based, comprehensive e-commerce companies, and some vertical e-commerce businesses even face the risk of collapse. This paper according to the law of the development of e-commerce market, analyze the reasons for difficulties arising and advantage from vertical e-coramerce, make a few path selection of e-conunerce development.