基于SWOT-AHP方法的林下产品出口贸易发展战略分析

Development Strategy of Under-forest Product Export Trade Based on SWOT-AHP Method

随着林下经济发展的不断深入,林下产品的种类和数量都不断增多,随之而来的是贸易量的不断增加,研究林下产品出口贸易发展战略具有重要意义。该研究运用SWOT-AHP分析法,分析了林下产品出口贸易的优势、劣势、机遇、威胁4个因素。在这4个因素下设置了13个指标,对林下经济产品的出口贸易发展战略进行研究,结果显示林下产品出口贸易应当选择利用机遇弥补劣势并积极规避风险的发展战略。

Along with the deep development of under-forest economy, the amount and type of under-forest products are increasing. And because of this and the increase of trade volume, the development strategy research of under-forest product export trade is becoming more and more signifi- cant. The advantages,weaknesses,opportunities,threats of the under-forest products export trade were analyzed with SWOT-AHP method. And 13 variable indicators were used to estimate the strategy. The results showed that the development strategy of under-forest products export should choose WO strategy and WT should be considered.