福建创意产业的媒体呈现:现状、问题与对策——以《福建日报》相关报道为例

Media Presentation of Creative Industry in Fujian Province ——a Case Study of Reports in Fujian Daily

通过对《福建日报》创意产业报道的内容分析,发现:媒介报道数量逐渐增多,但关注度仍需提高;制造工业、动漫游戏、休闲旅游构成福建创意产业的主要产业图景;成就贡献报道居多,问题反思报道较少;"官本位"报道较多,"人本位"报道较少。应发挥媒介在福建创意产业发展过程中发挥助推创意产业化、赋值城市魅力、促进产业发展的作用。

Based on an analysis on the reports about creative industry in ＂Fujian Daily＂, this paper has discovered that the amount of reports concerned is increasing but it still needs more attention. For instance, the main prospect of cre- ative industry in Fujian province consists of the manufacturing industry, cartoons and games, leisure tourist items and so on, but more reports on accomplishments while few reports on reflections. There are many reports about government offi- cials but not enough reports on individuals. The media should play an important role in boosting the creative industry, city charm as well as promoting the development of the industry in Fujian.