期刊文献+

抱怨民众公平感、满意度与行为意向的关系研究

Study on the Relationship Between Complainer' Sense of Fairness,Satisfaction and Behavior intention
下载PDF
导出
摘要 本研究针对政府处理民众抱怨后,民众对政府所产生的公平感、满意度与行为意向之间的关系进行实证探讨。结果表明:民众公平感的四个维度对抱怨处理满意度均有显著影响,其中人际公平的影响最大;民众的抱怨处理满意度不仅通过总体满意度间接影响民众行为意向,其本身也直接影响行为意向。其中对公民行为有正向影响,对投诉行为和不良行为有负向影响,并且对公民行为的影响最大,对不良行为的影响最小。 This research empirically studies after the government's handling of complaints from the public, the relationship between people on the government's sense of fairness, satisfaction and behavior intention. The results showed that: each of the four dimensions of complainer's sense of fairness has a significant impact on the complaint satisfaction, in which the impact of interpersonal fair is greatest; people's complaint satisfaction not only through the overall satisfaction indirectly influence the behavior intention, but also directly affect behavior intention. Specifically, it has a positive effect on citizenship behavior, and has a negative impact on complaint behavior and misbehavior. The impact on citizenship behavior is greatest; the impact on misbehavior is smallest.
作者 梁建春 刘佳
出处 《科技视界》 2014年第2期30-31,共2页 Science & Technology Vision
基金 中央高校自主科研课题(CQDXWL-2012-063)
关键词 民众抱怨 公平感 满意度 行为意向 Public complaints Fairness Satisfaction Behavior intention
  • 相关文献

参考文献7

二级参考文献45

  • 1张康之.把握服务型政府研究的理论方向[J].人民论坛,2006(03A):10-13. 被引量:73
  • 2史耀疆,崔瑜.公民公平观及其对社会公平评价和生活满意度影响分析[J].管理世界,2006,22(10):39-49. 被引量:61
  • 3张康之.关于服务型政府的几点原则性构想[J].上海城市管理职业技术学院学报,2007,16(4):7-10. 被引量:33
  • 4Fornell C, Wernerfelt B. Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis [ J ]. Journal of Marketing Research, 1987, 24(4) : 337 -346.
  • 5Gerrard P , Cunningham J B. Consumer Switching Behavior in the Asian Banking Market [J]. The Journal of Services Marketing, 2004, 18:215 -224.
  • 6Blodgett, Jeffrey G, Wakefield, Kirk L, Barnes, James H. The Effects of Customer Service on Consumer Complaining Behavior[ J]. The Journal of Services Marketing, 1995, 9(4) : 31 -43.
  • 7Schneider B, Bowen D. Understanding Consumer Delight and Outrage[J]. Slogan Management Review, 1999, 41:35 -46.
  • 8Maxham J G, Netemeyer R G. Modeling Customer Perceptions of Complaint Handling Over Time: The Effects of Perceived Justice on Satisfaction and Intent [ J ]. Journal of Retailing, 2002, 78 ( 4 ) : 239 - 252.
  • 9Bies R, Moag J. Interactional Justice: Communication Criteria of Fairness[ J]. Research on Negotiation in Organizations, 1986, 1: 43 - 55.
  • 10申健.基于满意度的顾客抱怨模型研究[D].北京:清华大学,2005.

共引文献23

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部