微博时代的高校校园文化建设

Constructing Campus Culture in the Age of Microblogging

随着高校校园信息化、网络化的发展,微博在高校文化建设中的作用日益凸显。当前,高校在利用微博开展校园文化建设方面还存在诸如微博信息滞后、内容缺乏吸引力、特色文化育人功能不明显以及管理机制不完善等问题。为此,高校应通过完善微博动态监管与互动机制,构建科学、高效的管理运行机制,加大专业微博队伍的培养建设,创新特色文化育人机制等方式构建科学、有效的校园文化建设体系。

With the rapid development of information technology, the role of microblog （weibo） has become increasingly prominent. The utilization of microblog in college education and culture construction falls behind the application itself, with problems such as information lag, lack of attractive content, and incomplete management systems. Through complete dynamic regulation and interactions, effective management platforms should be constructed in colleges and universities, and therefore foster healthy cultural education on campus.