医院实施客户关系管理相关问题分析

Analysis on the Implementation of Customer Relationship Management in Hospitals

客户关系管理在许多企业成功实施,医疗行业却鲜有应用,客户主体及其服务策略不明是重要原因。医院应该建立以健康关怀为主要内容的客户关系管理服务。

Customer Relationship Management （CRM） is successfully applied in enterprise operation, but is rarely used in medical industry, the major reason of which is the lack of relevant service strategy. Hospitals should provide CRM service with health care as the main content health.