都市报大学生周刊出版发行的路径探索

Path Exploration on the Publication and Dissemination of College Students Weekly of City Newspapers

都市报大学生周刊指依托都市报创办的、以在校大学生为目标受众的周刊。本文通过梳理比较都市报大学生周刊出版、发行各环节的现状,分析了其产生的市场背景,并为这种报中刊的未来发展探索路径。

College Students Weekly of city newspapers is a Weekly created based on city newspapers and by taking college students as the target of audience. This paper analyzes the background of the Weekly market by comparing and discussing the sta- tus quo of the publication and dissemination of the Weekly of city newspapers and explores the path for the f＇uture development of the Weekly.