汽车造型与审美潜意识

Car Styling and Aesthetic Sub-consciousness

通过发掘受众的潜意识源头,去理解其特定的审美观,有针对性的选择与之相契合的造型元素加以应用,是一名优秀的汽车设计师需掌握的必要技能。本文重点阐述了审美与潜意识的关系,及其在汽车造型领域的具体体现;针对中国的汽车造型设计未来的发展提出了自己的见解。

It’s essential for an outstanding car designer to be able to understand the audience’s specific aesthetic views from the perspective of its sub-consciousness and select corresponding styling elements to apply them to car designing. The relationship between aesthetics and sub-consciousness is studied, and its reflections in car styling are illustrated. The present writer’s views on China’s future development of car styling design are put forward.