旅游创意及其实现机理——基于云南省旅游品牌景区的案例聚焦

Creative Tourism and Its Realization Mechanism——Based on Case Focused Brand of Tourism Scenic Spot in Yunnan Province

把相应产业和资源作为生产力转化的基础和平台的旅游创意,成为政府和旅游企业的共同选择。旅游创意是以文化为平台,经过苦思冥想产生有关旅游产品开发、经营与管理的创造性构思过程,用作表述这一创造性思维结果的新颖构思和独特意念。从旅游创意概念和旅游创意发展的动力因素探讨旅游创意在旅游经济增长中的价值实现机制,分析旅游创意对旅游经济持续发展的作用。

The corresponding industry and resources as the foundation and platform into productive forces of creative tourism, became the common choice for the government and tourism enterprises .Tourism was a creative culture as the platform, through contemplate the tourism product development, operation and management of the creative process, also was used to express the creative thinking of the novel concept and unique ideas. This paper began with the concept and the creative tourism driving factors of development of tourism creative to explore the creative tourism in the tourism economic growth in the value realization mechanism, analyzed the role of creative tourism sustainable development in tourism economy.