超越经验主义的媒介效果研究——媒介研究的范式争论再反思

Media Effects Research Beyond Empiricism——Rethinking Debates about Media Studies Paradigm

从介绍托德·吉特林《媒介社会学:主导范式》一文开始,展现了传播学界围绕拉扎斯菲尔德为代表的媒介有限效果研究而引发的经验研究与批判研究的范式之争。通过展现不同立场学者的争论与探讨,解读这场论争的主要议题以及理由,分析其中有助于跨越经验研究与批判研究之间的分野的学术共识,为寻找超越经验主义的媒介效果研究范式,进行积极探索与有益思考,也为研究者提供一个解读的多元空间。

The essay starts from introducing Todd Gitlin' s Media Sociology: the Dominant Paradigm,demonstrating debates about empiricism study paradigm and critical study paradigm which are raised from Lazarsfeld' s limited effects research in communication academic. Different positions are shown in the essay about the main issues and reasons of the argument. And it discusses the common sense which contributes to across the gap between empiricism study and critical study. The purpose for the essay is not only to search for the paradigm which goes beyond empiricism study, but to provide other researchers with a diverse interpretation space.