高校学生院校满意度的测量及其影响因素分析

The Measurement and Determinants of Student Satisfaction in Higher Education Institution

本研究聚焦于高校学生院校满意度的测量及影响因素,通过实证数据和赫茨伯格的双因素理论,研究考察了相关变量和学生自我汇报能力发展与学生院校满意度之间的关联性。结果表明,师生互动、辅导员、社团活动、教学课程与学生发展之间的路径系数验证了上述要素是影响高校学生发展的重要因素的研究假设,学生发展与院校满意度之间的路径系数更是印证了赫茨伯格的双因素理论在解释学生满意度中的有效性。研究表明,高等教育市场化的发展趋势将促使高校管理者采用消费者至上的服务理念。

This paper focuses on the measurement and determinants of student satisfaction in a college or university. Using empirical data and Herzberg＇s two-factor theory, the hypothesized effects were tested empirically by incorporating a comprehensive set of independent variables and self-reported competence assessments to predict student development, which in turn related to student satisfaction. The results indicate that the path coefficients from faculty-student interaction, advising staff, student club and curriculum to students＇ development are consistent with the assumption that these are key factors that influence student development. Also, the path coefficient from student development to satisfaction was consistent with Herzberg＇s two-factor theory. It is recommended in this study that the changing nature of the higher education marketplace encourages college administrators to apply the customer-oriented principles to improve quality assurance.