跨国创业导向与国际化绩效:国际市场势力的中介效应

International Entrepreneurial Orientation and International Performance: The Intermediate Effect of International Market Power

创业导向是提升企业绩效的重要因素,现有文献对两者间关系进行了多角度研究。本文探索性地引入国际市场势力这一中介变量,通过概念模型构建与实证分析揭示跨国创业导向、国际市场势力与企业国际化绩效间的相互影响关系,探讨国际市场势力在跨国创业导向与国际化绩效间的中介效应。研究发现,(1)跨国创业导向是企业的"国际化基因",它通过跨国经营的创新性、先动性与风险承担性对企业国际化绩效产生积极的显著性影响;(2)跨国创业导向对企业国际市场势力有显著正向影响,而后者又对企业国际化绩效产生显著影响;(3)国际市场势力在跨国创业导向与企业国际化绩效关系间具有中介效应,大企业的国际市场势力具有完全中介效应,而中小企业跨国经营的风险承担性偏弱,其国际市场势力在跨国创业导向与国际化绩效关系中仅有部分中介效应。本文不仅拓展了创业导向理论在开放条件下的理论构建与应用,而且对于众多跨国企业提升国际市场势力和国际化绩效提供了有益启示。

Entrepreneurial orientation is an important factor that helps im- prove enterprise performance, and there are lots of existing researches on the rela- tionship between the two from multiple perspectives. Based on the developing en- trepreneurial orientation theory, this paper explores the intermediate effect of inter- national market power （IMP） between international entrepreneurial orientation （IEO） and international performance （IP）, and reveals the interaction relationship between them. The study finds that： （1） IEO serves as the competence conditions of internationalizing enterprises, which exercises positive effect on IP through in- ternational market innovativeness, proactiveness and risk-takings; （2） lEO has a significant positive effect on enterprise IMP which in turn has a significant im- pact on IP; （3） IMP plays an mediation role between lEO and IP; （4） The inter- mediate effect of large enterprises is stronger than small and medium-sized ones. All in all, this paper not only extends the construction and application of the en- trepreneurial orientation theory under the open condition, but also provides useful implications to help improve IMP and IP of internationalizing enterprises.