大学生资源节约型消费行为的养成教育

The Education of the College Students' Resource-Saving Consuming Behavior

文章通过调查发现目前大学生资源节约型消费行为普遍缺失,其产生机理在于当代大学生的资源节约型消费意识与行为之间存在沟壑,以及群体消费行为模式对个体消费行为存在显著影响。因此,加大资源节约型消费知识的传播、创新和完善大学生管理规章制度、塑造资源节约型消费的教师文化和主流校园文化,成为大学生资源节约型消费行为养成教育的重要举措。

Found college students lack of resource-saving consuming behavior, the mechanism is that the resources of the contemporary college students economical consumption gap between the consciousness and behavior, as well as the group plays a significant role in consumer behavior model of individual consumer behavior. Therefore, we need to resource saving consumption is increased by the spread of knowledge, establish and improve relevant rules and regulations, shape a conservation-minded campus consumption mainstream culture to promote resource-saving consumer behavior of college students to develop.