绩效与不足:成都会展业现状分析

Achievements and Deficiencies: An Analysis on the Status-quo of Chengdu's MICE Industry

近年,成都会展业发展迅速,多种会展经济形态得到全面发展,展览场馆数量较足,政府主导大型展会以及多层次的会展人才培养体系对会展业快速发展提供了必要的保障。然而,成都会展业仍然存在着品牌化和国际程度不高、场馆规模小和利用率较低、政府管理理念仍需创新、"产学研"结合不紧密等问题。本文通过分析当下成都会展业的绩效与不足,希望能为优化成都会展经济的产业结构、促进会展产业的转型和品牌升级提供有益的参考。

In recent years, the MICE industry in Chengdu has been developing rapidly and various forms of MICE economy have received an all-round development. Sufficient number of exhibition venues, government-led large-scale exhibitions and multi-level training systems pro- vide the necessary guarantee for Chengdu＇s MICE industry. But there are also some problems, such as the branding and level of internationalization of MICE industry in Chengdu is far from satisfactory; the scale of exhibition venues is small and their utilization is low; the government is expected to innovate their management ideas; and the industry, education and research sectors call for a closer integration. This article aims to analyze the achievements and deficiencies of the MICE industry in Chengdu and provide a useful reference for optimizing the industrial structure of MICE economy and promoting the transformation and upgrading of the MICE industry in Chengdu.