广东中医药博览园建设构想

Ideas for Construction of Guangdong Chinese Medicine Exposition

目的探索广东中医药博览园旅游景区建设。方法通过文献复习和实地参观、自身实践等方式开展。结果中医药文化养生旅游已成为旅游新热点,广州中医药大学虽拥有丰富的中医药文化养生旅游资源,但要形成旅游品牌、产生经济、社会效益,还需要开展景区评级建设、博物馆评级建设、科普与文化作品创作、岭南中医药普及教育项目、互动健身项目、中医药体验项目、中医治未病与健康体检项目、养生保健品研发、中医药文化传播平台等建设。结论广东中医药博览园建设需要进一步整合资源、创新管理与经营机制。

Objective To study how to construct Guangdong TCM exposition garden. Methods Through literature research with spot investigation and practice, etc. Rsults TCM health and cultural tourism has become a new hot spot. In order to build the Guangdong TCM Exposition Garden, Guangzhou university of TCM need to carry out scenic rating, museum rating, science and culture creation, global educa- tion project of Lingnan TCM, interactive fitness program, experience project, preventive treatment of TCM and health examination items, health care products research and development ,TCM culture communication platform and other construction. Conclusion To construct the Guangdong TCM exposition garden, further integrate resources, innovative management and operation mechanism is necessary.