稽查信息平台在营销反违章工作中的应用

Application of audit information platform in the marketing against illegal work

通过稽查信息平台工单对营销违章工作进行剖析,确定了8个方面的营销违章行为,定义了营销违章行为及分类,分析营销违章产生原因及管理风险,构建了多维度、多角度的营销反违章体系,在此基础上全方位开展稽查工作,促进了营销整体工作质量、管理水平、管控能力、执行效率的提升。

Marketing against illegal work is analyzed through auditing information platform of the work order, marketing illegal behavior contains eight aspects. It defines the marketing illegal work and classification, analyzes its causes and risk management of the marketing illegal work, builds the multi-dimension and multi-angle against illegal marketing system. Based on the compre-hensive inspection work, it promotes the marketing work quality, management level, control ability and promotes the efficiency of ex-ecution.