我国体育文化创意产业发展分析

Analysis of the Development of Sports Culture Creative Industry

作为一种以体现"文化品格"为重点,以"创意"为核心价值的全新经济增长方式,文化创意产业是市场经济条件下文化建设的新形态和"文化生产力"的重要组成部分。我国文化大繁荣大发展必然带动我国文化产业的发展,借文化大繁荣大发展之机,在对我国体育文化创意产业的发展作以阐述,通过论述指明体育文化创意产业是沟通体育文化产业和文化创意产业发展的一座桥梁。虽然目前我国的体育文化创意产业刚刚起步,但是以体育为背景、文化为资源、创意为思路、产业为出口的基本原则,促使体育文化创意产业发展成为体育产业乃至国民经济发展的又一动力源泉。

As a totally new economic growth style, in order to be a new conformation and the important part of the building of culture, the culture creative industry take the ＂characters of culture＂ as its key point and take the ＂creative ideas＂ as its core value under the market economy environment. Our cultural prosperity would must be the leader of the development of the cultural industry. This paper takes the opportunity of the prosperity of the culture, analyzes the development of our sports culture creative industry to clear that the sports culture creative industry is a bridge between the sports culture industry and the culture creative industry. This paper emphasizes that make the sports culture creative industry as another power of sports industry and even the development of the national economy, the sports must be the background, the culture must be the resources, the creative ideas must be the pathways and the development of the industry is the future development direction.