杭州九曲红梅茶的保护与发展

The Protection and Development of Hangzhou Jiuquhongmei Tea

目前全世界范围内对非物质文化遗产的保护有更深入的认识,充分发挥其经济价值被认为是非常有效的保护途径。非物质文化遗产具有经济价值和品牌属性,往往成为当地的独特的经济、文化符号或旗帜。因此,我们以非物质文化遗产保护为契机,积极推动区域品牌建设,挖掘区域文化来带动区域经济的发展。

There has been further knowledge on Intangible Cultural Heritage in the world and it is generally believed that to develop its economic value is one of the best ways to protect them. The economic and branding value of Intangible Cultural Heritage makes it become the unique local economic and cultural symbol. Therefore we are taking advantage of the protection of Intangible Cultural Heritage to promote local branding building and excavate local culture for development of local economics.